Through advertising on billboards, social media, bulletin boards and our website, we hope our cause reaches as many individuals who want to be part of the solution.
BILLBOARD
This billboard will be stationed near busy highways but more specifically located near convenient well trafficked fast food and gas pull off stops. This will target individuals who want to get involved and support the Ukrainian refugees but not know how. Also this location allow individuals to take a moment to look up the organization and have a moment to donate.
INFOGRAPHIC
This info graphic will be posted on ZERO Camps website, social media accounts, as well as shared via email and other outlets. This info graphic allows individuals to look at the specifics of what their donation can really do for these refugees. Knowing exactly how much your donation can help in specific terms goes a long way when people are deciding between donating $30 and $100. We hope this infographic is shared online and brings more people a personal connection between their donation and the cause.
POSTER
This poster will be distributed among public spaces, coffee shops, bulletin board, schools and volunteer shelters. The idea with this poster is to provide people with an easy way to scan and donate to help this great cause.
A key message we focused on for all of these advertisements is the fact that 100% of your donation will reach these individuals.
SOCIAL MEDIA AD
Social media is where everyone gathers her information today. By doing a sponsored advertisement through social media, the reach of people will be tremendous. This will allow so many more people and audiences a chance to learn about ZERO Camps, share the page, and donate with a quick tap on their screen.